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This will help in bringing the under-served population into the fold of mainline financial services, apart from widening the credit universe for MSMEs By Rajiv Sabharwal Financial inclusion is undoubtedly one of the...
From the scope of action allowed to a registered securities market intermediary to the basis of disgorgement orders, there are multiple areas requiring regulatory revision By Sandeep Parekh The securities markets are ever-evolving...

What could NFTs mean for the gaming industry

According to market research firm Interpret, 56 percent of 1,500 console and PC gamers are interested in earning nonfungible tokens (NFTs) through gaming By...

Is marketing crippling the e-commerce growth story

The industry needs convergence of the various existing pockets for a consolidated ecommerce marketing model to emerge By Shveta Singh The phenomenal...

Work That Speaks | Ad Reviews | 1 To 12 May 2022

Brands that cut through: upGrad, Licious, Tanishq, Savlon, Unacademy, Mylo, Panasonic, Maggi, Fresh To Home, Heinz, Ozone, Medimix, Zepto, Britannia, Parle, Ninety One, Slurrp...

Blogger’s Park: Sports NFTs: A new collectibles game

Sports and entertainment spend will propel the Non-Fungible Tokens market in India Sreeram Ananthasayanam Reminiscing sporting achievements and celebrating the on-screen crescendos...

Six steps for digital growth of local businesses

More than adverts, videos are great content assets By Ravi Kumar  Small local businesses account for nearly 30% of GDP and employ...

How has affiliate marketing helped brands to grow their business in a uniform manner

Affiliate marketing is a significant form to drive and scale sales and generate lucrative online revenue By Siddhartha Vanvani Affiliate Marketing is...

Understanding the building blocks of India’s blockchain ecosystem

The success of local projects such as blockchain scalability platform Polygon and smart wallet Instadapp have both caught the eye of legacy smart contract...

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