Tag: Brand Wagon
“If India has to achieve the target of GDP of USD 5 Trillion by FY 2026-27, Gujarat has to run faster because Gujarat is the growth engine of India,” it said. Gujarat needs to focus...
Moreover, the Washington and BioNTech studies also looked at the B cells, a type of white blood cell that can kick in to produce a burst of fresh antibodies if they recognise a pathogen. A recent...
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Wunderman Thompson names Anurag Tandon as managing partner to lead its Mumbai operations
The appointment is effective from May 16, 2022 Wunderman Thompson (WT) India has appointed Anurag Tandon as its managing partner to lead its Mumbai...
Eureka Forbes launches new campaign with brand ambassador Madhuri Dixit
The campaign has been conceptualised by Taproot Dentsu India Communications Pvt Ltd Eureka Forbes Limited has launched its new campaign ‘Pani mein Zinc aisa...
How MX Player is experimenting with new formats of web-series
With over 1,60,000 hours of original content, the platform has recorded 56 minutes of average time spent Present in more than 250 countries, MX...
Adani to acquire 49% stake in Quintillion Business Media
Adani Enterprises had on March 1, 2022, signed a Memorandum of Understanding with Quint and announced to foray into the media business of by...
Google’s ad customisation model may not find takers
More user control over content Google’s recent announcement to allow users more control over the content they see in advertisements is unlikely to find...
Why 2022 will be the beginning of the shift from mobile to metaverse
Metaverse is a relatively new technology and will take some time before it engages the entire world By Sahil Chopra The agile...
How using multichannel marketing can boost conversion rate
Through multi-channel marketing, marketers will be able to fetch more data such as how a customer behaves on different platforms By Raushn Jha ...
What could NFTs mean for the gaming industry
According to market research firm Interpret, 56 percent of 1,500 console and PC gamers are interested in earning nonfungible tokens (NFTs) through gaming By...
Nazara Tech Q4 profit up 17% to Rs 4.9 crore
Revenue from operations increased by about 42 per cent to Rs 175.1 crore during the reported quarter from Rs 123.4 crore in the year-ago...
Is marketing crippling the e-commerce growth story
The industry needs convergence of the various existing pockets for a consolidated ecommerce marketing model to emerge By Shveta Singh The phenomenal...
Shoppers Stop ropes in Sanya Malhotra as the face of their private brand ‘Fratini’
According to the company, Fratini portrays a fashion quotient that is suited to the boardroom, for a casual appearance, for vacation, and even for...
ZEE unveils its Technology and Innovation Centre in Bengaluru
From this centre, Zee intends to leverage behavioural and derived data to personalise content and delivery, thereby increasing its reach across platforms Zee Entertainment...
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