New Delhi: Adidas Originals features this generation’s cinema superstar Ranveer Singh as it’s brand ambassador in India. They present Ranveer with celebrities that have global recall value and iconic status like Karim Benzema, the legendary French footballer, Argentinian DJ and producer Bizzarap and multi-hyphenate Brazilian performer Anitta in a whole new homage campaign. Ranveer stands amongst a list of celebrities whose choices and personalities are adored and followed by people all over the world. This ‘Made Originals’ campaign will pay homage to his journey and the uniqueness of his achievements. A salute to iconic footwear and a brand that resonates with youth globally, Ranveer will front this campaign because of his versatility and cultural adaptability.
Taking to his Instagram, Ranveer shared a video of the ad campaign and captioned it, “Icons are never built overnight. They’re true to their roots & mindful of what’s next. They’re embraced by communities alike – Art, Music, Sport. Embrace the new wave of originality. Unbox a cultural renaissance!”
Check out his post here:
Hailing Ranveer for his new venture, actor Angad Bedi commented on his post and wrote, “Tandoor teh baitha munda!!!🔥🔥🔥🔥🔥🔥 aag vartaii poori @ranveersingh ranveeereh!!!!”
Adidas Originals Brand Ambassador Ranveer Singh shared his thoughts on the campaign, “My journey with adidas Originals goes right back to my college days when I purchased my first pair of Superstars. Such classics have been an integral part of street culture, and they are nowhere near done making history. With this campaign, I am excited to push beyond our boundaries and usher in a new era of originality as a tribute to these iconic sneakers and especially the brand new NMD_V3 silhouette.”
A talent like none other in today’s India ,Ranveer’s global appeal is reiterated with this campaign that salutes his multi-faceted entertainment persona.
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