Instagram Likely To Start Testing Repost Feature With Select Users Soon: Know Everything

Instagram Likely To Start Testing Repost Feature With Select Users Soon: Know Everything

Meta-owned popular photo-sharing platform Instagram is ready to start testing a new feature. Instagram is working to introduce a feature where users can repost the original post, a feature which is currently not available from Instagram’s main feed, the media has reported. Reposting is, however, a key feature available on Meta’s other product Facebook as well as Twitter.

“We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and so original creators are credited for their work,” a spokesperson from Meta was quoted as saying by TechCrunch.

Meta-owned Instagram is mulling to test the repost feature soon with a small bunch of people.

The repost feature was first spotted by social media consultant Matt Navarra who tweeted a screenshot of the repost tab featuring Adam Mosseri. 

Meanwhile, aiming to explore more options to monetise its products, Meta is working to bring “possible paid features” to social networking services Facebook, WhatsApp and Instagram, a report said earlier this month. This comes after Meta’s ad business was severely hurt by Apple iOS privacy changes on Apple App Store and falling revenue from its ad business. The company has not elaborated on the paid features it is mulling to introduce across Facebook, WhatsApp and Instagram.

Meta’s new group would be named “New Monetisation Experiences” and it would be headed by Meta’s former head of research, Pratiti Raychoudhury, the report added.

Meta’s VP of monetization overseeing the group, John Hegeman was quoted as saying in an interview with The Verge that Meta isstill committed to growing its ads business and that it had no plans to let people pay to turn off ads in its apps. “I think we do see opportunities to build new types of products, features, and experiences that people would be willing to pay for and be excited to pay for,” he said. 

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