Exclusive: Wearables Maker Dizo Plans To Make Smart Home Devices, Says 30% Sales Coming From Retail Channels Now

Exclusive: Wearables Maker Dizo Plans To Make Smart Home Devices, Says 30% Sales Coming From Retail Channels Now

It’s been a year since wearables maker Dizo, which is also the first brand under the Realme TechLife umbrella launched its first smartwatch in India. Called the Dizo Watch, the smartwatch was launched with 12-day battery life in India in August 2021 and the brand has unveiled 10 models to date. The brand witnessed an eventful year and it is planning to foray into more AIoT categories such as smart entertainment and smart home devices in the next 2-3 months, Dizo India CEO Abhilash Panda told ABP Live in an exclusive interview on the sidelines of a launch on Wednesday.

“Anything that’s related to smart entertainment, smart home, smart care DIZO is definitely, definitely looking forward to enter into that category. I think it’ll take maybe three months more to announce further categories. I’m hopeful that we’ll be able to crack 2 new categories at least,” Dizo India CEO said without revealing further details of the categories it plans to foray into.

Dizo’s offline channel sales grew significantly 

Dizo launched as a humble brand under the Realme Techlife umbrella a little more than a year ago and has since launched more than 20 products in categories such as smartwatch, neckband and TWS earbuds. While the company launches its products primarily via its e-commerce partner Flipkart, its offline retail sales channels have picked pace and now contribute to a significant 30 per cent of total sales.

“For us, both online and offline are growing. About the contribution share, offline has picked up for us, and for a new brand offline is very difficult. But we’ve always concentrated on creating the brand digitally, but very soon this online digital creation of the brand has also had ripple effect on consumers going to retail outlets and asking for Dizo products,” Panda explained.

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“So with time, we have also worked on our offline strategy and now right now looking at last month’s numbers, 70 per cent is online contribution and 30 per cent is offline contribution.

The company currently has offline partnerships with retail store chains such as Sangeetha, PhoneWale, Spice Communications and Poojara.

Dizo to launch more than 30 models this marketing year

Dizo has launched more than 20 models across categories like neckbands, smartwatches and TWS earbuds so far and it is planning to launch more than 30 models in the marketing year. With a market share of 4.4 per cent, Dizo was among the top five brands in the smartwatches category in India according in the first quarter of 2022, according to Counterpoint Research. 

“Right now in the market this year itself, we are planning to launch more than 30 models. We will keep launching models as per consumer insight. We are taking this journey in terms of two steps,” said Panda.

Meanwhile, ahead of the festive season and with smartwatches becoming one of the fastest growing categories among consumer electronics, Dizo on Wednesday unveiled its first set of Bluetooth calling smartwatches — the premium Dizo Watch R Talk with what it calls a single chipset solution and the Dizo Watch D Talk with a 1.8-inch display.