New Delhi: Bollywood actress Deepika Padukone has launched her self-care brand ’82°E’. The actress took to Instagram to make the announcement. She wrote, “Two years ago we set out to create a modern self-care brand that is born in India, for the world. Pronounced eighty-two east, our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world. At @82e.official , we are on a mission to make the practice of self-care a simple, joyful and effective part of your everyday. And while this journey of discovery and learning has been mine so far, I’m thrilled to finally share it with all of you.
With Love & Gratitude,
Deepika’s brand will offer premium, high-performance products that make the practice of self-care a simple, effective, and enjoyable part of everyday life.
Pronounced Eighty-Two East, the brand name is inspired by the meridian that runs longitudinally through India and defines the standard time of the country.
On the occasion of launching her self-care brand, Deepika Padukone said, “Wherever I am in the world, practising simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centered. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”
The brand will launch with skincare as its inaugural category this month with ambitions to expand into other categories that support a modern, holistic approach to self-care. 82°E’s skincare products are formulated by in-house experts, and each product combines an Indian ingredient with a scientific compound into a powerful formula. 82°E products have been thoughtfully designed to make skincare a delightful ritual.
The launch of 82°E also marks Padukone’s foray into full-fledged entrepreneurship.