In the Sebamed campaign released in January 2021, Sebamed had claimed that Dove, Lux and Pears had higher pH, which was not apt for sensitive skin.
Hindustan Unilever said on Friday that the Bombay High Court has ruled Sebamed’s campaign based on the pH value of soap, comparing it to Dove, Pears and Lux, as disparaging.
“In its order on the application, the Court passed an injunction restraining Sebamed from airing the advertisement in any manner. The ruling reaffirms that the advertisement campaign by Sebamed denigrated HUL’s brands and misled consumers on the basis of pH, which is just one of the many parameters that go into manufacturing soap,” company said in a statement.
Commenting on the ruling, Dev Bajpai, executive director (legal & corporate affairs), HUL said, “We are delighted with the Hon’ble High Court’s ruling, which observed that Sebamed’s campaign unfairly seeks to discredit soap brands of HUL, and therefore, HUL deserves protection. We also found this campaign as one that was highly irresponsible, and that such a misleading communication was issued during the pandemic, when the Government and health authorities had advocated handwashing with any soap.”
Both parties were heard at length by Justice A.K. Menon post which the order was passed. In the Sebamed campaign released in January 2021, Sebamed had claimed that Dove, Lux and Pears had higher pH, which was not apt for sensitive skin.