Rebecca Judd has earned praise online after releasing a range of “inclusive” bikinis.
The AFL WAG and mum-of-four has created a new line of swimmers for fitness brand JAGGAD which she co-owns.
In the build-up to the launch which hits digital shelves at 4pm Wednesday, promotional photos have been shared on social media showing a range of women with different body shapes and sizes wearing the cossies.
As a result, fashion fans have been quick to comment, praising Bec and the JAGGAD team for producing an “inclusive” swimwear line and using “real” women to promote them.
“Well done Jaggad … inclusivity! These women all look gorgeous,” one woman wrote on Instagram.
“Love love love seeing a bigger sized girl, thank you,” another said.
“Thank you for having real women as models,” someone else wrote.
While one photo – which shows Sydney plus-size model Bruna Lapinskas, model Jen Kennedy and dietitian Marika Day wearing the swimmers – was met with huge applause, as one person declared: “This photo is everything.”
Bec, 37, has also been snapped in the swimwear, which appear to have been shot at the $7.3 million Melbourne mansion she shares with husband Chris Judd.
In one photo, she can be seen lying on the edge of a pool wearing the Cuba bikini, a navy and pink two-piece with a cross-back detail. The bikini top retails for $89.95 while the high-waist bottoms cost $79.95 – however both can be bought in a “fit kit” combo for $129.90.
The 3pm Pick Up host also modelled the Havana bikini, an orange and pink high-neck two-piece set, which also can be bought separately or together for $129.90.
Bec submerged herself under the water to show off the $119.95 Vista Del Mar one-piece, a navy swimsuit adorned with “Jaggad” in pink writing across the chest.
The swimmers all come in sizes XS-3XL.
In a series of Instagram Stories, the brand – which is co-owned by Michelle Greene – also showed off the swimmers on “different body shapes”.
Last week, the famous mum caused a frenzy over a pair of skin-tight gym shorts she created and modelled for the brand.
In a series of videos shared to her Instagram Stories, Bec described the black bike shorts to her 844,000 followers, stating they are “not too short, not too long”.
“You can do your squats and everything and they have a pocket for your car key or your card,” she said.
She added that the best thing about the “Tahiti Sports Shorts” were that the material was an “eco polyester” – which is made from recycled single-use plastic bottles that would otherwise go to landfill.
She finished the look with the matching sports bra, which also costs $89.95.
RELATED: Bec Judd shares rare bikini snap
Despite only going on sale last Wednesday, Instagram has been flooded with images of women wearing the matching two-piece gym outfit.
“Drooling over this collection, SOOOO comfy I literally can’t even deal,” one wrote on Instagram.
“The athleisure equivalent of the LBD from the stunning new #BecxJaggad collection,” another wrote.
Bike shorts have become all the rage in 2020, despite the fact the activewear outfit has raised a few eyebrows for being “revealing” and “clingy”.