Silk pillowcases have never been as popular as right now.
The luxury bedding item has become somewhat of a staple among the beauty crowd who credit the silky slips with reducing irritation, wrinkles and hair frizz.
But a silk pillowcase can cost as much as $115 if you buy the leading brand, Slip, which has been around since 2004.
With money being tighter than ever as Australians battles through the coronavirus pandemic, Kmart has stepped in to offer hundreds of affordable new homewares options – including a $29 silk pillowcase.
RELATED: Kettles to make the perfect cuppa
The Kmart dupe doesn’t offer as many colour options as Slip, only coming in a silver, but it will fit standard bed cushion with its measurements 48cm (W) x 74cm (L).
“Its silky smooth texture (means) you will be less likely to wake up with frizzy, tangled hair,” she explained.
As well as helping lower irritation, wrinkles and hair frizz, silk pillowcases are naturally hypo-allergenic, so they prevent build-up of dust mites, fungus, mould, and other allergens.
When you’re shopping for any silk garment, one of the most important metrics is momme count, which reflects the weight of the fabric – something shoppers should note Kmart’s offering doesn’t specify.
Meanwhile, Slip pillowcases have a thickness of 22 momme and are made using long fibre mulberry silk.
RELATED: Kmart’s $10 bike shorts spark frenzy
Other new items that have appeared at the discount retailer this week include entertainment must-haves for summer – an embossed glass decanter for $8 and $12 cocktail shaker set.
There’s also a three-tier plate stand to host a fancy high-tea at home for $16 and matching gold metallic flute glasses, $15 for six.
Recently Kmart released a dupe of another popular sleep item – a $49 weighted blanket that rivals high-end brands with price tags reaching as much as $339.
The charcoal-coloured product weighs 7kg and is designed for adults who weigh between 65-85kg.
A Kmart spokesperson told news.com.au at the time the item was “in high demand”.