Virgil Abloh is one of the hottest designers in the world right now. He is a creative director for the famous fashion brand Louis Vuitton, has worked with Kanye West and Jay Z and founded the high-end streetwear brand Off-White.
There was a lot of hype around his teaming with Mercedes-Benz to create a new concept design for it’s up-market SUV the G-Wagen. (The vehicles sell for about $250,00 in Australia).
But the results have left some car fans “confused”.
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Mr Abloh took the company’s iconic Geländewagen (also known as the G-wagen) and turned it into something like a race car.
The concept shows the G-wagen dropped to the floor, a wide body kit added to its normally boxy frame, as well as a roll cage and window nets to complete the race car aesthetic.
“I’ve always been interested in this notion of the concept car, something that offers you an eye to the future, that shows you where the future is going to be,” Mr Abloh said.
“With Mercedes-Benz, we kind of went halfway and created a whole new genre, creating a concept car that you actually could see on the road tomorrow.”
While Mr Abloh told the magazine “the most challenging aspect was deciding which ideas to actually run with, and which to hold for later”, critics have debated how much thought he put into the concept design.
Was there no one at Mercedes Benz who could tell Virgil “no” ? Was it not possible to be like “yeah, it looks like this isn’t gonna work out but thanks for coming”— Phantom of the WAPera (@THISisLULE) September 10, 2020
The design was also compared to cars like the Nissan Cube or Kia Soul, and while Mr Abloh’s G-Wagen’s low stance makes it an apt comparison, the G-Wagen itself and its iconic boxy silhouette predates the Cube and Soul by decades.