Andrew Abdo has been described as the perfect person to lead rugby league into a bold new era after he was officially appointed NRL CEO on Thursday.
Abdo, who was appointed Interim CEO in April, joined the NRL in 2013 and most recently served as Chief Commercial Officer.
ARLC Chairman Peter V’landys praised Abdo’s ability to bring new revenue to the game would be vital as the commission looks to secure the code’s long-term financial future.
“Andrew has one of the best commercial brains in Australian sport,” V’landys said.
“His commercial and financial background is the perfect skillset for the game’s needs moving forward.
“We are resetting our cost base and we need to make smart investments to set the game up for future generations.
“Andrew thinks outside the square and will look at ways to do things differently. He also possesses a cool and calm temperament, which is a vital asset with the many pressures of our great game.
“Andrew has done an outstanding job as Interim CEO. The commission could not be happier with his work ethic and the way he has led the game through the pandemic. There’s no better person to take rugby league in a new innovative direction.”
Abdo believes he possesses the skillset to transform the way the NRL functions.
The 43-year-old South African born and raised administrator is a chartered accountant who worked for Deloitte in Johannesburg, Bermuda, and Sydney before he joined the NRL.
“I’m looking forward to working with the commission and all of our shareholders on creating a new era for rugby league where we think differently,” Abdo said.
“We must stabilise, renovate and grow. In the short term we need to reset our cost base and ensure we retain our revenues. Then we must think innovatively about enhancing our game and ultimately seeking long term growth.”