The Los Angeles Rams can’t seem to get anything right this off-season.
After the franchise was blasted for their new logo, the Rams have also copped a barrage on social media for their latest uniform design.
The Rams unveiled their uniform for the 2020/21 season on Thursday, which featured bright yellow and blue colours for the home kit and a basic white colour scheme for the away kit.
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By no means is the new uniform terrible, but whenever there is a substantial change in a sporting team’s appearance, fans are quick to point out flaws.
The fans were led by Rams Hall of Fame running back Eric Dickerson who, while appearing on AM 570 in Los Angeles savaged the new look.
“This is football. This ain’t nothing to do with surfing. This ain’t nothing to do with waves. This is football. This is a man’s sport. And to me, it just looks soft. It don’t look like football. It don’t look hard,” he said.
“I just don’t like the stripe around the sleeve. It’s not big enough. It almost looks like a lightning bolt, like the Chargers’ uniform. I don’t like the stripe down the pants. I wish it was bigger.
“And the horn, man, it’s horrible. I just feel like they really took away from the Rams’ uniform. And it looks almost like the Chargers’ logo. It looks like two bananas is what it looks like.”
And unsurprisingly, the internet immediately saw an opportunity to roast the Rams once again.
Some NFL fans noticed similarities to the Best Buys branding colours, so inevitably the Photoshop experts couldn’t resist having some fun. The results are pretty hilarious.
However, not everybody hated the new Rams uniform. A few supporters thought the design was brilliant.
The Rams have absolutely copped it during the off-season with fans taking aim at the new look logo.
The team are still looking for an identity in LA after returning to the city after 21 years in St Louis in 2016.
The new season will see the Rams moving into a new stadium SoFi Stadium and appeared to be the perfect time for a change but the fans weren’t behind it.
Rarely do rebrands go completely unscathed and the Rams logo ended up in the perfect storm.
Dickerson was especially savage in his assessment of the new logo, with the LA Times getting his horrified reaction.
“Someone said it looks like a penis; it did. That says it all right there. That should be enough for the Rams to say we messed up. We’re going to keep what we got,” he said.
But the team also used the controversy to raise some money for coronavirus relief.
Demoff said if the Rams could raise more than $2 million ($A3.3m) he would read mean tweets about the redesign.
The team was able to raise $2.3 million ($A3.8m).
And Demoff produced the goods on his Twitter account, reading a series of tweets hammering the team for the move.
That is how you turn lemons into lemonade.
The 2020/21 NFL season is scheduled to commence on September 11th, pending coronavirus restrictions.