The objective of the campaign is to mobilise people and reinforce the public movement for sanitation to contribute to Mahatma Gandhi’s dream of a Clean India. (File Photo/PTI)
Prime Minister Narendra Modi will launch Swachhata Hi Sewa campaign, a fortnight-long cleanliness drive, on Saturday. PM Modi will interact with people from 18 locations across India via video conferencing to highlight the importance of a cleaner environment and discuss their contribution towards making India clean.
Describing the movement as a great way to pay tributes to Mahatma Gandhi, PM Modi in a video message, had exhorted the people to be part of it and strengthen the efforts to create a Swachh Bharat (Clean India).
The objective of the campaign is to mobilise people and reinforce the public movement for sanitation to contribute to Mahatma Gandhi’s dream of a Clean India.
The campaign will accelerate the momentum of Swachh Bharat in the run-up to its fourth anniversary on October 2.
The rural sanitation coverage has reached over 92 per cent from 39 per cent in October 2014, when Swachh Bharat Mission was launched. Nineteen States and Union Territories have been declared Open Defecation Free so far.
A series of activities including Swachhata Sabhas, Seva Diwas, Railways Swachhata Divas, Antyodaya Divas will take place across the country. Mass Swachhata rally will be organised by school children during the 15-day long event.
The Swachhata Hi Sewa Campaign will culminate with Mahatma Gandhi International Sanitation Convention to be held in New Delhi from September 29 to October 2.